Head of Government and Industry Relations, De Beers Group of Companies, External & Corporate Affairs, UK
After graduating in Mathematics and Business Management, Feriel worked as a Financial Analyst before joining De Beers in 2005 as a Supply Chain Analyst at the Diamond Trading Company. Feriel gained experience and knowledge in forecasting mine production, pricing rough diamonds and creating selling mixtures for Sightholders (De Beers clients). In 2009 she was appointed Best Practice Principles Manager for De Beers, with responsibility for building and maintaining a streamlined social compliance programme, identifying and managing social risks to the business and the industry. More recently, Feriel was appointed as Head of Government and Industry Relations with the overarching objective of protecting the integrity of diamonds, the diamond supply chain and maintaining the integrity of De Beers and its commercial interests.
As a certified SA800 lead auditor, Feriel has used in depth knowledge and feedback from External Stakeholders, De Beers’ internal business units and Sightholders to further develop the Best Practice Principles (BPP) and its Assurance programme, ensuring the BPP standard’s leadership position in the gem diamond industry.
Feriel has actively participated in the Responsible Jewellery Council (RJC) development, serving first as a member of the Standards Committee and managing the first pilot project for RJC Certification in India and Dubai in collaboration with Rosy Blue NV. More recently, she has represented De Beers as a member of the RJC Diamond Chain of Custody Subcommittee tasked with developing a feasible solution for the diamond industry.
Currently, Feriel is on the Board of Directors of the World Diamond Council and the Responsible jewellery Council.
Feriel speaks English, French and Arabic